15th Nov 2015
The packaging for Booths's tea range is launched today.
Of all the products, in all their stores, tea is probably the most significant for Booths. In 1847, the company's founder Henry Booth, started the first store in Blackpool and it was a tea merchant. Throughout their history, sourcing and selling the best tea from around the world has been at the heart of their business. Tea, you might say, positively flows through their veins.
And they're very good at it. Mind you, with all the brews being had in the North West, they'd have to be. We wanted the new packaging to reflect and celebrate this heritage and expertise, as well as convey the quality of Booths's iconic product.