01 Jul 2016
A new brand for Simkins
After six months working together, our new identity for Simkins launches today.
And we're very pleased with the results. We knew we would enjoy working together when, in our first presentation, we told them that their new identity was going to be a based on a mash up of Robert Adam and David Hockney and they embraced it wholeheartedly. What this has actually meant is creating a visual identity to celebrate the intelligence, authority, excellence and commerciality that have made Simkins London's leading media and entertainment firm since the late 50s.
As we said earlier in the year, Simkins's people are at the centre of the new identity. The other elements, colours, type etc, have an undoubted authority and a timeless stylishness that really reflects the quality of thinking and work that the firm stands for.