03 Jan 2014
The price is right
Getting price communications right is a perennially tricky aspect of shopkeeping.
Booths has historically struggled to make their price communications cut through and consequently has often, and quite unfairly, been perceived as an expensive alternative.
During the last quarter of 2013, the buying teams have done some sterling work so that Booths can now offer customers the reassurance of a Price Match scheme on their branded products. We have worked with them to give them a comprehensive price communications tool kit, including new language, a new graphic style and messaging hierarchy.
The new package has given Booths a definitive way to talk about price and value that complements their brand communications, gives clarity in store and confidence to customers. We've launched it this week, just in time for price sensitive January.