02 Feb 2014
High praise from Retail Week
It's good to see that the retail sector at large has recognised Booths's stunning success this Christmas too.
This week's Retail Week carried a four-page feature on how the retailer continues to punch above its weight when bigger players are finding it tough.
From our point of view, it's gratifying to see how much both Booths and Retail Week attribute this success to the branding work we've been doing with them. Edwin Booth and a good handful or retail analysts put a lot of the Christmas success down to the sumptuous Christmas book and there's praise for the new in-store scheme that, along with a host of cutting edge new merchandising and operational mechanisms, has transformed the store in Knutsford.